When running a Google Ads campaign, it's important to pay attention to the metrics that show how your campaign is performing. While there are many metrics available to measure success, there are some essential ones that will help you optimize your campaigns and get the most out of your ad spend. In this post, we’ll cover the top 5 Google Ads metrics you should be monitoring to measure the performance of your PPC campaigns. Metric #1: Cost per Click (CPC) Cost per click is the amount you pay for each click on your ad. It’s important to keep an eye on this metric to make sure you’re not overspending on your campaigns. You can use this metric to compare the performance of different campaigns and adjust your bids accordingly. Metric #2: Click-Through Rate (CTR) Click-through rate is the percentage of people who click on your ad after seeing it. A high CTR indicates that your ad is relevant to your target audience and that they’re interested in what you’re offering. You can use this