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When running a Google Ads campaign, it's important to pay attention to the metrics that show how your campaign is performing. While there are many metrics available to measure success, there are some essential ones that will help you optimize your campaigns and get the most out of your ad spend. In this post, we’ll cover the top 5 Google Ads metrics you should be monitoring to measure the performance of your PPC campaigns.   Metric #1: Cost per Click (CPC) Cost per click is the amount you pay for each click on your ad. It’s important to keep an eye on this metric to make sure you’re not overspending on your campaigns. You can use this metric to compare the performance of different campaigns and adjust your bids accordingly.   Metric #2: Click-Through Rate (CTR) Click-through rate is the percentage of people who click on your ad after seeing it. A high CTR indicates that your ad is relevant to your target audience and that they’re interested in what you’re offering. You can use this

  The world of digital marketing is constantly evolving, with new trends emerging and existing trends changing every year. As digital marketing becomes more competitive, businesses need to stay up-to-date and capitalize on the latest trends. In this blog, I will discuss the top 7 digital marketing trends that businesses should not ignore in 2023. So, let’s get started then! Trend #1: Voice Search Optimization: Voice search is becoming increasingly popular, and businesses need to optimize their content for voice search to stay competitive. This means using natural language, long-tail keywords, and structured data to make sure that your content is easily found by voice search. Trend #2: Video Content: In nowadays video content is becoming increasingly viral and businesses need to make sure that they are creating engaging video content to stay competitive. This means creating videos that are entertaining, informative, and shareable. Trend #3: Social Media Automation: Social media aut